Truly, America’s second biggest hard seltzer brand from Boston Beer. Fresh and light presenting Nordic nature. It all sounds very delectable, extremely refreshing and highly drinkable, but the real draw comes from the low alcohol and low calorie content, which plays into the rising health-driven trend for conscious and ‘sober-curious’ drinking. Sustainability – How Is The Drinks Industry Doing. Over the year sector sales equated to over $1bn or 83 million 9 litre cases with growth of over 200% but the main penetration was the grocery sector with only 20% of bars stocking it. BrewDog’s Clean and Press and Aldi’s own brand Nordic Wolf. If you wanted gluten free or gluten reduced you would have to add Brewers Clarex or similar enzymes. New world style, Hard Seltzer. With Google searches for hard seltzer in the UK up 67 per cent in May this year, it’s no surprise that cult American brands such as White Claw (who make up over half of US hard seltzer sales) are making their way onto British supermarket shelves, while established names like Smirnoff and Kopparberg have been quick to jump on the hard seltzer bandwagon and launch their own versions too. Budget supermarket Aldi has own label 5%ABV Nordic Wolf at £1.29 in slightly less exotic Lemon, Strawberry & Lime, Cranberry & Cherry and Raspberry & Blackcurrant. Thus a hard seltzer is an alcoholic fruit flavoured fizzy water. Blueberry -infused, New world-style, Hard Seltzer. If you enjoy people, you’ll probably fit right in. Choose from Raspberry & Rhubarb or Orange & Grapefruit and purchase from Sainsbury’s, Tesco or Waitrose. Available in three flavours of Strawberry & Rhubarb, Grapefruit and (award-winning) Raspberry & Blackcurrant, Long Shot is one of the first British hard seltzer brands, cutting through the noise of the established American brands with ingredients nearly all sourced from within 20 miles of their Hertfordshire manufacturer. Crafted with quality ingredients, White Claw ® Hard Seltzer 70 is made from a blend of seltzer water, our gluten-free alcohol base, and a hint of fruit flavor. Aldi unveils UK hard seltzer Nordic Wolf Andy Morton | 11 June 2020 To read this article and more, including our archive of drinks industry news, analysis & comment pieces from the last 20 years, try just-drinks for 30 days for just $1 Mike’s canned mixes of water, alcohol and bubbles are infused with a hint of natural lemon, lime or black cherry for a refreshingly light beverage. All Rights Reserved. Inspired by the Nordic wilderness, Aldi’s hard seltzers are low calorie and vegan-friendly. Because we know you, and your ski crew, and your boatin’ buddies, and your book club, and your Sunday Funday BBQ’ing bad self. The ultimate Instagrammable tin, with three refreshing botanical flavours to choose from: Cloudy Grapefruit & Thyme, Lime & Cucumber and Raspberry, and Basil & Lime. 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Kopparberg have also got in on the hard seltzer action and have launched there bold and fruity flavours reminiscent of their bestselling fruity ciders – mixed berries, black cherry and passionfruit. Bass used a base called Chateau which was a brewery fermentation of cane sugar with ammonium dihydrogen phosphate to provide the nitrogen nutrient requirement usually derived from a malt wort. Likewise, Aldi, a low-price supermarket that will not stock White Claw, has announced it will launch its own take on hard seltzer, called Nordic Wolf (cool name) at just £1.29 ($1.63) per can. No sugar added. © 2020 YOU Magazine. The drink comes in four flavors including Strawberry & Lime, Lemon, Raspberry & Blackcurrant and Cranberry & … The trend started in the US, with the drinks becoming hugely popular not just for a refreshing change from the usual bar beverages, but for … BrewDog says it brought its launch forward as it had space in the production program with Covid decimating on-trade sales during the lockdown. Nordic Wolf, inspired by the Nordic Wilderness and produced in collaboration with The Swedish Cider Company, retails at €1.99 per 330ml can and comes in at 4% ABV. Newly launched by Coca-Cola (and marking the brand’s first move into the alcohol market in Europe), Topo Chico is the Mexican sparkling mineral water brand that’s long been favoured by mixologists worldwide. It is said that the main two brands with a whopping 85% of the market; the Mark Anthony Group’s White Claw (50% of the market) and Boston Beer’s Truly together sold over 100,000 barrels in the 4th July holiday week alone! No sugar added. The cans are available nationwide as of Thursday 30th July. But, unlike our US counterparts, us Brits aren’t quite connoisseurs of the booze-lite tipple just yet, so here are some of the top brands to sample. Will it happen here as well? Seltzer is a catchall term for sparkling or fizzy water – so a ‘hard’ seltzer is simply carbonated water mixed with alcohol and fruit flavouring. Nordic Wolf, made in Sweden for German supermarket chain Aldi, with prices that undercut the others I tried. Its Brands Champions report has five million-case brands in the sector with White Claw joining Brown Forman’s Jack Daniels & Cola, Jack Daniels Country Cocktails and its New Mix tequila concoction as well as ready to drink Campari Soda. Nordic Wolf Aldi. Fresh and light presenting Nordic nature. Still in the States Molson Coors plans to quintuple its seltzer capability at its Fort Worth plant for its existing Vizzy brand which has now been brought in house and a new one extending the Coors brand as Budweiser has done with Natural Light and Bud Light Seltzer on the back of its Bon and Viv. Available only at Aldi. Truly has overtaken beer in Boston’s portfolio. The king and queen of hard seltzers after first rising to fame in the US, White Claw is available in three natural flavours of raspberry, black cherry and natural lime. Truly Hard Seltzer and chocolatier Compartés came together to create stuffed truffles for the holidays that are infused with alcohol. This would need to be treated with activated carbon and ultrafiltered to produce a clear product like Coors Zima which was a one million barrel brand back in its day (1993). Available at Tesco, Sainsbury’s and Morrisons. Most are clear but in a hectic marketplace a tinge of colour is creeping in to help with product differentiation. We have looked at no- and low alcohol products, life style beers like low carbs or organics, home brewing and some aspects of sustainability, yet we have not told you the basics about how it is brewed. Did your friends say the beer was good but then not finish the glass? Thus a hard seltzer is an alcoholic fruit flavoured fizzy water. Drinks market analysts IWSR say the ready-to-drink (RTD) category was the fastest- growing global alcohol segment in 2019 and is forecast to remain so over the next five years. Only 29 calories per 100ml • 4% ABV. Some of us […], The Carling Partnership Limited, The Clock House Studio, Clock House Lane, Bramley, Surrey GU5 0AP, + 44 (0) 1483 893 100 enquiries@carlingpartnership.com. The brand comes in nine flavors so far, and they are sold in two different variety packs. Nordic Wolf is made with sparkling water and a gluten-free alcohol base Aldi is launching a cheaper, own-label version of US hard seltzer hit White Claw. The Nordic Wolf hard seltzers are a new sparkling libation from grocery store chain Aldi that will provide consumers with a low-cost, high-quality and accessible canned cocktail option. Hard Seltzer | Lost Palms Brewing Co. Get yours at Tesco and Morrisons stores across the country. It’s the drinks trend that has hit our friends across the pond like a carbonated tidal wave. White Claw is the leading hard seltzer brand in the States. Personally, we just love the chic cans and the even chicer flavours – raspberry rosé and white citrus. The supermarket is launching Nordic Wolf hard seltzer later this month, with the usual recipe of a gluten-free alcohol base, sparkling water and fruit flavours. Smaller US breweries piling in to seltzers during low levels of lockdown output a seltzer! 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